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3M Adds Five Colors to 1080 Wrap Series

Also: Visual Attention Service (VAS) version 5.0.

Big Picture

3M Commercial Graphics has added five new colors to its Wrap Film Series 1080. The new colors are: Matte Red Metallic, Matte Pine Green Metallic, Matte Charcoal Metallic, Matte Brown Metallic 1080, and Matte Copper Metallic. The 1080 Series films require no printing or lamination, 3M reports; installation features include: slideability, repositionability, and no air bubbles. Available in 60-in.widths.

3M has also launched its Visual Attention Service (VAS) version 5.0, a cloud-based tool that helps marketers optimize their marketing content. Users can run any layout, store planogram, or package design through VAS and it will indicate what is most visually impactful, says 3M. New features include: Visual Elements, an analysis tool that provides detailed guidance for maximizing visual impact using key elements such as intensity, contrast, edges, and faces; and VAS for Video. Also: a new website (3M.com/vas) has been launched in conjunction with VAS.


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