3M Wraps at the ESPN Summer X Games
Three shops partake in live demos in Minneapolis.
As part of its “Wrap Your Ride” campaign, 3M brought in three local installers to do live wrap demos on a Toyota Tundra at the 2017 ESPN Summer X Games, held in July in Minneapolis. Brand Ink, Creative Color, and FlipSide Graphics provided wraps printed on each shop’s HP Latex printer: a 570, 360, and 26500, respectively. Materials used included 3M Wrap Film Series 1080, 3M Opaque Graphic Films, 3M Print Wrap Film IJ180mC, and 3M Scotchlite Print Wrap Film 780mC-10R. More than 100,000 people attended the games.