bp default image

Adobe Acquires Assets of Pixmantec ApS

Will integrate RAW-processing techology into Lightroom.

Big Picture
Adobe Systems has acquired the technology assets of Pixmantec ApS, the Denmark-based maker of digital imaging software that provides workflow management and processing capabilities for digital camera RAW files. Adobe reports that it will integrate Pixmantec RAW-processing technologies into its Lightroom product, which is still in public beta, as well as in other products.

The Pixmantec RawShooter Premium product will be discontinued, but the free RawShooter Essentials product will continue to be available until the Lightroom public beta program is completed. Existing Pixmantec customers will be provided with an upgrade path to the Adobe digital imaging product family.

"With high quality digital cameras now within reach of every photographer, customers are gravitating to raw file formats that allow them to get more control over final results,"? says John Loiacono, senior vice president of Creative Solutions at Adobe.



View more from this Big Picture issue