Advocating Autumn

Inkjet International teams with state of Pennsylvania to promote road trips.

Big Picture

To promote road trips through the state as well as to drive traffic to its website, the state of Pennsylvania launched a fall promotional campaign that included this building wrap at the corner of Canal and Lafayette streets in Manhattan, New York City.

Ad agency Red Tettemer, based in Philadelphia, designed the wrap that was made to look like a leaf hanging from a building. To get the graphics to match the building it would hang on, the agency hired a photographer to take pictures of the building wall from all different angles so the designer could digitally reproduce the side of the building to the best of his ability.

Once the graphic files were ready, they were sent over to the team at Dallas, TX-based Inkjet International for print production. The company used its Nur Blueboard superwide printer to image onto 49 x 79 ft of Cobra Mesh vinyl; printing took 7 hours. Finishing consisted of reinforced seams and grommets using its Miller Weldmaster heat welder and Hiker grommeter. This also took 7 hours.

Inkjet International was founded in 1995 and specializes in billboards, banners, P-O-P, photo-quality printing, and transit graphics. The company employs 45, takes up 30,000 sq ft of space, and owns Nur Blueboards, a Nur Fresco, a Nur Tempo, a Gandinnovations Jeti 5000 and Jeti 3318, and an Oc??"? LightJet 500XL, along with various finishing equipment including laminators, cutters, and seamers.



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