Audacious in Auckland

Omnigraphics' “World’s Here to Play” graphic adorns the Tower Building in Auckland’s downtown area.

Big Picture

In preparation for rugby’s biggest showcase this past fall, the Rugby World Cup 2011, New Zealand’s Auckland Tourism, Events, and Economic Development agency commissioned a 13,400-square-foot building wrap to adorn the Tower Building in Auckland’s downtown area. The “World’s Here to Play” graphic, designed by branding agency Ogilvy, was produced by Auckland’s Omnigraphics, utilizing its EFI Vutek 3360 solvent printer to output onto Contra Vision Performance see-through perforated window film. The completed graphic comprised 589 individual panels, cut for each window pane; installation took place over the course of two weeks.


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