Baker International Introduces Two-Sided See-Through Signage Material

Hanging signs created with POP" don't block in-store surveillance cameras

Big Picture

Baker International's POP" (Point of Purchase to the Second Power) is a two-way, see-through signage material that can display different images on each side of the display panel. Made of a layered perforated material, the product comes ready in print in forms usable for window shades, pressure-sensitive window graphics, banners, free-standing and suspended displays, vinyl, and paper. It can be ordered to meet a variety of special lighting conditions and imaged with a variety of conventional and digital printing processes, including electrostatic, inkjet, digital, and thermal-transfer.

According to the product's inventor William Baker, the see-through material allows for larger, more colorful in-store marketing campaigns because signs constructed of POP" don't block the view of security cameras maintaining store surveillance. It also makes it possible to display different brand-building and advertising messages on both the interior and exterior of storefront windows, while still enabling building occupants to see out the window.

Baker International has offices in Dallas, TX and Charlotte, NC and is seeking qualified graphics producers for 2_Way Display Authorized Distribution and Reseller partnerships. The product will be shown at GlobalShop in Chicago in March 2003. (Baker International: 972-259-2600; www.2waydisplays.com).

View more from this Big Picture issue