Soft signage adjusts to a plethora of applications, from tradeshows to retail to the stage.
Looking for reduced shipping costs, installation time, and storage capacity? Of course you are. Print shops are always searching for ways to save money, time, and space, and why shouldn’t you in this extremely competitive market? So, what’s the secret sauce? Soft signage.
Once dominated by screen printers, digital PSPs now have increasing opportunities to enter the soft signage market and offer new approaches to old signage and display needs. You’ve been utilizing fabric for banners and tradeshow booths for years, but with the boom of interior décor, textiles, and print-on-demand, the sky is the limit for soft signage applications.
“Besides the impact soft signage has had on tradeshows, it’s also being specified more for corporate and retail environments,” says John Whitt, president and CEO of Just Vision It, a dye sublimation print provider that specializes in soft signage.
Soft signage also allows for enhanced creativity by print service providers to match the requests of every client, who are frequently asking for unique signage to capture their customers’ attention. Here, you’ll see several ways that soft signage can be used to punch up a project and add more than just the average visual elements.