Beer-toting Taxis at Mardi Gras

Eye-catching 3D graphics

Big Picture

During Mardis Gras season in New Orleans, Miller Lite teamed up with Medallion Taxi Media to design a 3D taxi-top ad that made it appear as if a passenger had accidentally left an ice chest full of Miller Lite beer on top of the cab.

Medallion"?s sign manufacturer developed a way to conceal the hardware used to mount the display to the taxi top. The Miller Lite logos on the ice chests were backlit all night long to remind the Mardi Gras partygoers which beer they wanted to drink. (Medallion Taxi Media:

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