Carisma's bus wrap takes the unboxing experience to a new level.
Big Picture, in partnership with ISA and sponsored by Fujifilm and HP, is excited to announce the first-ever Best of Wide Format Awards. These winning projects are the most creative, innovative, and inspiring in our field and truly showcase how print service providers push the boundaries of wide-format digital print.
Print Shop: Carisma Large Format Printing
Location: New York City
Tools and Supplies: 3M Scotchcal Matte Overlaminate 8520, 3M Scotchcal Translucent Graphic Film IJ63-20, HP Latex 570, Biesse Rover CNC machine
It’s the gift that keeps on giving all year long! Thanks to Carisma’s ingenuity, Jonathan Scott of HGTV’s “Property Brothers” unwrapped the first-ever mobile holiday window to find an exciting present inside: a brand-new Jaguar E-Pace SUV. With help from Scott and his childhood holiday memories, Carisma created the graphics for the bus with classic seasonal designs like Christmas trees, garlands, and wreaths for the interior, plus a custom tartan gift wrap paired with a white bow and tag for the exterior. The holly, jolly graphics were printed via the shop’s HP Latex 570 printer.
Carisma is known for printing out-of-the-box wraps for buses throughout NYC, but it’s not often you see one vehicle sitting within another. “The most unique challenge was placing the car inside the bus,” says Fran Gidalowitz, director of marketing.
The project was completed within one week, from inserting the car to decorating the interior around the SUV to wrapping the exterior and adding illuminated graphics, cut from clear acrylic to emphasize Jaguar’s logo and tag lines. The bus traveled throughout New York City’s shopping areas during the entire holiday season. One lucky winner even got the opportunity to unwrap their own Jag via the campaign’s #UnwrapAJaguar sweepstakes.