Azpro transforms downtown Phoenix with 22,271 square feet of graphics.
Big Picture, in partnership with ISA and sponsored by Fujifilm and HP, is excited to announce the first-ever Best of Wide Format Awards. These winning projects are the most creative, innovative, and inspiring in our field and truly showcase how print service providers push the boundaries of wide-format digital print.
Legends Entertainment District
Print Shop: Azpro
Location: Avondale, Arizona
Tools and Supplies: Ultraflex Billboard Select Eclipse, 3M Envision Print Wrap LX 480mC, 3M Transit Ad Graphic Film IJ36, 3M Scotchcal Matte Overlaminate 8510, HP Latex 3000, HP Scitex XP5100
With more than seven million visitors each year, downtown Phoenix’s Legends Entertainment District is home to the Phoenix Suns’ Talking Stick Resort Arena, the Arizona Diamondbacks’ Chase Field, Phoenix Convention Center, and numerous eateries and bars. As a premier destination for NBA and MLB fans, as well as convention attendees, the district is branded with eye-catching graphics that are refreshed periodically.
Wide-format PSP Azpro provides digital prints for every advertising location in the district, with a regular changeover schedule. A recent makeover includes 22,271 square feet of graphics across 13 locations. Printing and finishing took place at the 15-year-old shop in Avondale, Arizona, and the project was installed over four months. What made the project challenging? “The sheer scale of the job and the dynamic substrates and materials that were involved – over 475 man hours were needed,” says Tom Radz, marketing specialist.