Bienfang Changes Name to Encore
Sale of fine-art paper line brings brand change.
Bienfang has changed its brand name to Encore. The change to the Encore brand is immediate for all commercial foam-board products previously marketed under the Bienfang brand, including its MightyCore, PilloCore, MightyPrint Expressions, SingleStep, and Black-on-Black boards, among others. Product numbers associated with specific products will not change.
The brand-name change is a result of parent company Elmer’s Products' sale of its Bienfang fine-art papers line and brand name to Speedball Art Products in March.
“With our recent sale of the Bienfang fine-art paper line came the need to rename the commercial foam-board product range of the same name,” Candace Overcash, Jr., product manager at Elmer’s, explains. “Our product team was instantly intrigued by the name Encore for its literal connection to our products, as well as the idea of retaking the stage to ‘wow’ the audience.”