A Building Wrap for Conan O'Brien
Off the Wall's graphics dominate San Diego skyline.
When late night talk show host Conan O’Brien returned to San Diego during Comic-Con to host “Conan Con,” his advertising team wanted to make a splash as notable as his celebrity guests – who included stars of the film “Suicide Squad” and hit HBO shows “Silicon Valley” and “Game of Thrones.” Ad agency Above All Media turned to Off the Wall Signs to produce a 36,000-square-foot building wrap promoting the four-day TV event.
The wrap, printed with an HP Latex 3000 on Arlon DPF 47WF perforated window film, was installed over the course of four days by a crew of nearly a dozen. And the team faced an added challenge: While installing this wrap, they were simultaneously removing another one that was promoting the MLB All-Star game.