Hole-in-One Graphics

Callaway Golf’s European HQ required 269 square feet of high-impact window graphics.

Big Picture

To commemorate a recently announced partnership with the PGA European Tour and a new product launch, Callaway Golf’s National Performance Center and European Headquarters in Chessington, Surrey, required 269 square feet of high-impact window graphics. The catch? “This project isn’t just about application of a new product – it’s also about the removal of the existing graphic in place,” says Kevin Willis, managing director of Bristol, United Kingdom-based Total Print Solutions

Total Print Solutions imaged the graphics onto Contra Vision Campaign 20-percent perforated window film with the shop’s EFI Vutek LX3 Pro press, using an Esko Kongsberg XP to cut individual panels. To remove the old imagery and install new window graphics, two installers using scaffolding shut down the main entrance into the building – a busy hub for Callaway employees and visitors – with as little disruption as possible. 

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