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China: The Second-Largest Advertising Market

InfoTrends explores the $78 billion industry.

Big Picture

InfoTrends recently dove into the Chinese wide-format printing market in anticipation of the 2017 Shanghai International Ad & Sign Expo. Estimates from eMarketer say the total advertising market spending in 2016 in the world’s most populous nation amounted to $78 billion. Roughly 7 percent of that – $5.5 billion – was spent on print. OOH advertising, the third-largest media type in China, is predicted to grow around 4 percent in the next two years.

InfoTrends’ additional findings show that nearly 14 billion square feet of media will be produced in the Asia-Pacific region by 2020. Chinese PSPs say they’re printing nearly 16,000 square feet per month, on average.

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