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Conference Program Announced for NSREC Signage Event

Slate of experts will present research in four key topic areas, Cincinnati, October 13-14.

Big Picture

The second annual National Signage Research and Education Conference (NSREC), to be held October 13-14, 2010 in Cincinnati, will bring together well-known presenters and panelists to present research on four key topic areas affecting signage: science, technology, art/advertising, and regulation.

A joint effort of The Signage Foundation, Inc., and the University of Cincinnati’s Colleges of Business and Architecture, Art and Planning, the two-day conference is designed to provide a non-confrontational, research-driven forum for the exchange of ideas and best practices among sign constituents, including: sign makers; suppliers; graphic artists; print providers; sign users, and the government entities that regulate signage.

Specific seminars will include:

* "The Science of Signage: Parallels Between Traffic Signs and Business Signs," by H. Gene Hawkins, Jr., associate professor, Zachry Department of Civil Engineering, Texas A&M; Research Engineer, Texas Transportation Institute;
* "The Technology of Signage: Electronic Paper, LED Illumination, and Teleportation: Fact or Fiction in 2010 and Beyond," by Jason Heikenfeld, associate professor, director, Novel Devices Laboratory, Elec. & Comp. Engin. Department, University of Cincinnati ;
* "On-Premise Signs as Marketing Devices: Measuring the Value to the Business Enterprise in Takings Case," by Charles R. Taylor, John A. Murphy professor of marketing, Villanova School of Business ;
* "The Regulation of Signage: Guidelines for Local Regulation of Digital On-Premise Signs," by Alan Weinstein, associate professor, Law and Urban Studies, Cleveland State University and Menelaos Triantafillou, associate professor, School of Planning, University of Cincinnati ; and
* "Signage as a Catalyst to Business Development," by Duane Laska and Cody Meyer .

NSREC attendees will also participate in interactive sessions on "Critical Issues Impacting Signage," in which 10 small groups will address a critical issue and compile findings from the discussions. The discussions for each topic will be facilitated by a lead facilitator and a student facilitator. The student facilitator for each group will report to the full NSREC audience.

Early registration for the conference is $225. Detailed information about presenters and the research topics they will discuss is available on the conference website .



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