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Cooley EnviroFlex Media

Recyclable media for billboards and banners.

Big Picture

Cooley Digital Products has introduced its EnviroFlex line of lightweight and recyclable media for billboards, banners, and other digital applications. Engineered for UV-curable and solvent inks, the products are constructed of PE, PP, polyester, and PVC, making them up to 60% lighter than the industry-standard 12-oz substrate.

EnviroFlex also offers responsible disposal options; the products can all be recycled using Cooley's Re-Flex program (see below) or re-used (into tarps, roofing liners, etc.), depending on its composition. The EnviroFlex line includes:

* The 7-oz EnviroFlex Lite is a PVC and polyester substrate that can be recycled or re-used; recommended for bulletins and banners, it's available in rolls up to 196-in. wide.

* The EnviroFlex Lite Hi-Res, a 5-oz PVC/polyester comes in widths up to 196 in., can be used for bulletins and banners, and is recommended for re-use only.

* EnviroFlex Polyflex Lite is a 5.5-oz substrate with a PE and polyester construction for bulletin and banner applicaitons, which can be re-used or recycled.

* The 3.8-oz EnviroFlex Polyposter is a 10 x 10 woven PE for use as banners and 30-sheet poster, and is available in widths up to 150 in.

* The non-woven EnviroFlex Polyposter Hi-Res is a recyclable 4-oz PE/PP media that offers a 90-day outdoor durability, can be used for banners and 30-sheet posters, and is available in 126-in. rolls.

Cooley also offers customers an opportunity to recycle printed billboards and other Cooley-printed applications. The company's Re-Flex recycling program allows clients to ship used Cooley products to the closest fibrous waste recycler. The recycler chops up the billboard and separates the PVC from the polyester via a technique used by the carpet industry to recycle carpet tiles. The recovered polyester is used as filler for synthetic decking or plastic shingles; the recycled PVC is used by Cooley to make its Single Ply Roofing, a commercial roofing product.


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