Cooping Up a Mini Cooper

Traffic-stopping display from Cieslok Media

Big Picture

In a drive to help bring creativity back into outdoor advertising, Toronto's Cieslok Media recently set up a caged Mini Cooper S on the sidewalks outside the 2003 Canadian Auto Show at the Toronto Metro Convention Centre.

Graphics on the 16-ft. long by 11-ft wide and 8-ft high cage read, "Please do not feed, tease, or annoy the Mini." The display was part of a four-week "station domination" campaign in Toronto's Union Station that also included racetrack-like floor graphics and station pillars disguised as traffic cones. (Cieslok Media: 905-826-5772;

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