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Creo and DirectSmile Partner for VDP Applications

Allows for personalized, full-color documents via Creo digital color servers.

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Creo's Print On-Demand Solutions Group has announced the successful completion of PPML integration between the Creo digital color server line and DirectSmile's variable-data printing applications. The integration makes the DirectSmile image-personalization capabilities and VDP solution available to Creo Print On-Demand Solutions Group customers. They can now create personalized, full-color documents using the DirectSmile application and Creo PODS digital color servers.

The DirectSmile VDP application suite is an image-personalization technology for direct mail. The VDP document solution, using Adobe InDesign software, allows unlimited variability for content and design with simple and efficient workflow, reports DirectSmile. The cross-media workflow system enables document configuration using data from any source, and creation of any output format needed, including Web and e-mail.

"Creo Print On-Demand Solutions Group is very pleased to partner with DirectSmile," says Guy Hilton, marketing manager of the Creo Print On-Demand Solutions Group. "This integration provides value to our customers by introducing them to the DirectSmile family of products and enhancing their direct-mail capabilities with the innovative DirectSmile VDP application."

The Creo Print On-Demand Solutions Group is a unit of Kodak's Graphic Communications Group. Based in Berlin, with US offices in Las Vegas, DirectSmile is a division of newsign Werbeagentur GmbH.



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