Digital Print Systems Bring Branding to Corporate Interiors
With Winco's customized window films and Printerior's embossed wallcoverings
The same large-format digital-printing technologies that have created new forms of P-O-P and out-of-home advertising can now be used to digitally decorate corporate lobbies and retail interiors. One company working to stimulate demand for digitally customized interiors is Lintec Corp., a Tokyo, Japan-based materials manufacturer with about $1.4 billion in annual sales.
The company's US subsidiary-Lintec of America-has begun promoting two integrated digital-printing systems that can be used to produce digitally decorated solar-control window films. Both can help brand-marketers extend their brand images to surfaces throughout corporate headquarters and division offices.
Designers in Japan are also using the products to overcome physical space constraints. By adding digitally printed dramatic outdoor scenes and other aesthetics to enclosed spaces, office designers in Japan are creating a sense of openness while at the same time adding a relative sense of privacy.
Printerior: The Printerior System uses Lintec's flame-retardant wallpaper, a 6-color XES ColorgrafX X2 wide-format inkjet printer with pigmented, oil-based inks, and a SEAL AquaSeal clearcoater to produce customized wall murals, wallpaper, and border treatments for corporate lobbies and hallways, restaurant interiors, and retail stores. The flame-retardant, inkjet-receptive wallpaper comes in three, embossed decorative textured surfaces and installs like conventional wallpaper. The wallcovering material can be embossed with the client's logo. The AquaSeal coater is used to apply a water-based, stain-resistant, protective clearcoat.
Lintec's Jim Halloran believes that over the long term, using paper-based, textured materials for wall murals looks much classier than adhesive-backed vinyl. The paper meets all building codes and, unlike a vinyl mural, wouldn't release toxic fumes if the building were to go up in flames.
Developed jointly with Olympus Promarketing, the Printerior system can be used for custom wallpaper or as a print-on-demand system using a digital library of over 300 background designs. In either case, customers have the luxury of ordering wallpaper in the colors and amounts they need.
Winco's digitally customized film dresses up the
windows at the entrance of the Silver Jar restaurant in a railway
station in Tokyo, Japan.
Winco's: These long-lasting "window cosmetic" films can add privacy to glassed-in spaces, enhance office interiors, or extend a firm's branding to glass surfaces throughout its headquarters.
Winco's films are available in several forms, including an optically clear, solar-control film with UV-light blocking capabilities for reduced building-energy consumption.
The Lintec films are specifically optimized for production-speed thermal-transfer printing on the 36-in. or 40-in. Matan Sprinter B36 or B40. Graphics can be output with a choice of 20 spot colors, or a "double-bump" white to provide extra-vivid graphics on clear films. A high-opacity black is available for high-privacy requirements, and specialty "fri " ribbons can be used to simulate the look of etched glass. To further expand creative possibilities, Lintec's textured overlaminates can be used with the window films to improve privacy or add depth and dimension to backlit graphics.
To enable designers and graphic producers to test various ideas, Lintec of America has set up US operations to produce print samples. A variety of ideas can also be viewed on the company's two websites: www.printeriorusa.com or www.digitalwindowgraphics.com. (Lintec of America: www.lintecofamerica.com)