DigitalEdge News: August 16-22
Updates from Smithers Pira and 3M.
Smithers Pira Announces DPP Europe Speakers
August 16, 2017
Smithers Pira has released the speaker lineup for the Digital Print for Packaging Europe 2017 conference, set for December 5-7 in Berlin. The event offers market updates, case studies, technology developments, and more through 21 presentations across four sessions:
• Brand Owner Perspectives and Consumer Engagement, featuring Unilever, Nestlé, Coca-Cola, and more
• How Digital Print Drives Growth in Flexible Packaging and Labels – Real Life Case Studies, with presentations from Armor Industrial Inks Lab, Landa, Xerox, and more
• How Digital Print Drives Growth in Folding Cartons and Corrugated Packaging – Real Life Case Studies, including presentations from Bobst, Konica Minolta, Kodak, and others
• Pre-Press, Workflow, and Embellishment, with speakers from Scodix, GlobalVision, and adphos Digital Printing
3M Wraps at the ESPN Summer X Games
August 21, 2017
As part of its “Wrap Your Ride” campaign, 3M brought in three local installers to do live wrap demos on a Toyota Tundra at the 2017 ESPN Summer X Games, held in July in Minneapolis. Brand Ink, Creative Color, and FlipSide Graphics provided wraps printed on each shop’s HP Latex printer: a 570, 360, and 26500, respectively. Materials used included 3M Wrap Film Series 1080, 3M Opaque Graphic Films, 3M Print Wrap Film IJ180mC, and 3M Scotchlite Print Wrap Film 780mC-10R. More than 100,000 people attended the games.