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DIMA Modifies Digital Camera Shoot-Out for '06

Changes include better viewing environments for judging.

Big Picture
The Digital Imaging Marketing Association (DIMA) has scheduled its 2006 Digital Camera Shoot-Out for the day prior to the opening of PMA 2006 show in Orlando. In addition, the association has made some changes to the Shoot-Out itself.

Modifications to the event include:

-- A more stable viewing environment: D50 Viewing Systems, donated by GTI Graphic Technologies, will be placed off the convention floor, allowing for a more accurate color environment for judging of entries. Judges will be comparing prints for color accuracy, sharpness, shadow detail, and other factors. "Locating the viewing systems in a windowless conference room removes the ambient light that was present when judging was held on the tradeshow floor "? the improved lighting conditions [will] bring added credibility to the event and our winners," says Chad Munce, organizer of the Shoot-Out and DIMA's group executive, digital imaging markets.

-- Pre-PMA announcements: The announcement of the winners and an awards presentation will be held before the opening of PMA, on Sunday, February 26. The prints will be displayed on the PMA tradeshow floor.

The DIMA Camera Shoot-Out is open to all digital camera manufacturers exhibiting at PMA 2006. Four live-model studios will be set up for participants to shoot and print their images on-site at the DIMA Conference. All studio conditions "? lighting, subject matter, computer hardware, software, and output device "? remain the same across all shoots.


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