Enovation Targets Wide Format
New line of products will debut at SGIA 2006.
"?We are in the imaging business, and that includes wide-format display graphics,"? says Steve Bennett, who will lead the new group and serve as its vice president of sales and marketing. "Wide format offers incredible opportunities for our customers to expand their businesses by adding a new capability and offering additional services to their customers."?
"The marketing strategies of many end-users already include the design and production of display graphics, so printers may have a built-in market for these products,"? he adds. "Currently, end users often purchase these products from sign shops, but chances are good that if they put their trust in their printer for the more critical offset work, they"?ll also be willing to do the same with their wide-format needs."?
The group plans to create a line of solutions and products "designed to address the needs of entry-level as well as high-end customers,"? including a full line of ink and media offerings, Enovation reports. Enovation will debut its wide-format offerings during SGIA '06 (the Specialty Printing & Imaging Technology Show) in Las Vegas.