Esko Launches ‘Platform for Brands’

Integrates packaging, marketing, and digital asset management.

Big Picture

Esko and subsidiary MediaBeacon have revealed Platform for Brands, a system designed for brand owners and marketers to integrate packaging, marketing, and digital asset management. The aim of the platform is to help users deliver a consistent brand experience across digital and physical consumer channels. Platform for Brands establishes a “Single Source of Truth” from which brand assets stem and through which changes can be enacted across a variety of platforms.

The system is modular and available onsite or hosted. It can be integrated with other ERP, MIS, PIM, and PLM systems.
 

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