Exhibit Fit for a Royal Brew-Ha-Ha
Graphics camouflage beer truck at Oktokerfest Zinzinnati
Each fall brewmeisters from around the globe gleefully roll out barrels of their best beers for the more than 650,000 thirsty people seeking fun at Oktoberfest Zinzinnati. Prince von Bayern of Germany, whose family has a 700-year history of beers sales, and Cincinnati-based Warsteiner Importers chose the Cincinnati, OH-based festival as the site to introduce the US market to Konig Ludwig, a beer that's been available in Germany since 1260.
Local exhibit designer Hans Papke was hired to create an attention-getting display that could be reused at various festivals throughout the year. He built an framing structure from which graphics were hung to camouflauge the beer-dispensing truck. The graphics, drawn by Evelyn Daumeyer of EC Designs of Hebron, KY, replicated the look of the Prince's castle in Germany and incorporated images from the Prince's annual jousting tournament. To give beer tasters a shady place to socialize while quaffing the beer, Daumeyer and Papke also designed a complementary festival tent. Cincinnati-based graphics producer Harlan Graphics output the graphics on an Oce Arizona 500 solvent-ink-system inkjet printer. The appealing graphics helped the Koning Ludwig beer truck sell more beer than its largest competitor. (Harlan Graphics: www.harlantype.com; EC Designs: 859-586-0666)