Explorer - April
Wide Format Around the Globe
1. England – For the 55th anniversary of the Munich Air Disaster, Group XG (xtremegraphics.co.uk), a large-format print service provider in the UK, was commissioned by the Manchester United fan group, Stretford End Flags, to create a surf banner for the football team’s match against Everton in the Old Trafford stadium. Hundreds of Man U fans held the 66 x 98-foot banner reading, “We’ll never die,” with an image of the final lineup from a game against Belgrade in 1958.
2. Ohio – Marketing firm In Motion Promotion (inmotionpromotion.com) paired with vehicle-wrap company Associated Graphics, Inc. (AGI, agionline.com), to cover 20 Mercedes Sprinter vans for Avon’s “Say Yes to Avon Beauty Tour.” The tour is traveling cross-country promoting the company’s line of beauty products. AGI completed the fully wrapped vans (minus the roofs), totaling 13,000-plus square feet, in 16 days. The year-long, mobile marketing campaign will hit Ohio, Texas, California, and other states.
3. Italy – New Lab (newlabphoto.it) was contacted by the Fondazione Nymphe Castello di Padernello along with the Buenos Aires Museo Nacional de Bellas Artes to reproduce the artwork of Italian artist Giovanni Tiepolo for an exhibition, “Exploring paintings by Tiepolo,” at Castello di Padernello. New Lab utilized its Rho P10 200 flatbed to print directly onto 30 backlit opaline Plexiglas sheets for the life-sized reproductions, which were backlit. The exhibition will run through July 2013.
4. New York City – During the month of February, Manhattan’s Times Square was lit up with neon digital signage by British artist Tracy Emin. S[edition] (seditionart.com), a website that sells digital editions of world-renowned contemporary artwork, brought the digital displays of love to more than 15 of the area's biggest digital screens. Emin's I Promise To Love You is also available as a digital print for $80 in an edition of 2000.
5. Australia – Origrami (origrami.com) says it’s the world’s first print service that gives users of Instagram the option to print their photos with the map/location of where and when their photos were taken (via their smartphones) on the back of each picture. The photos are output onto 50-inch transparent film in Sydney, and are available starting at AUD $19.95, including free shipping worldwide.