Explorer - May
Wide Format Around the Globe
1. Brazil – For a self-promo campaign, print company Art Center (www.artcenter.com.br) produced and delivered pizzas to their ad clients. But these weren’t your run-of-the-mill pizzas: Art Center printed faux toppings directly onto 400 pre-treated pizza crusts, and then output custom-designed boxes with the message, “We also print on paper.” The shop used its Inca Onset S20 and Spyder 320 printers for the output, which included wraps for delivery cars. Promotion recipients were invited to visit Art Center’s website, and those who commented were rewarded with a free, real pizza from the best pizzeria in Sao Paulo.
2. Philadelphia – Philadelphia’s City Council president has introduced a plan to boost revenue instead of taxes: wrapping the entire city. City-owned buildings, vehicles, and equipment will be covered with advertising. According to CBS Philly, the campaign could bring in as much as $10 million annually.
3. Montreal – To push public awareness of eating disorders and how to prevent them, Astral Out-of-Home (www.astral.com), a Canadian outdoor-advertising company, paired with non-profit ANEB Quebec and Cossette Communications to create digitally printed posters revealing a serious message. During the day, the street columns (37 x 55 inches) and one mega column (4 x 11 feet) containing the graphics display a model in a spacious dress with the line, “Fashion is everywhere.” At night, however, the backlit poster reveals the model’s extremely thin silhouette and the words, “So is anorexia.”
4. Mumbai – Veteran photographer Chandu Mhatre (www.chandumhatre.com) has assembled a collection of his surreal and realistic images of Mumbai, India, captured over the past seven years. Titled “Urban Reflections,” the images are on display at the Piramal Gallery, NCPA, Nariman Point, Mumbai; they were printed on Hahnemühle 350-gsm Museum Etching natural white, cotton rag paper, using an Epson Stylus Pro 9880 printer with Epson Ultra Chrome K3 inks, in sizes up to 36 x 54 inches.
5. New Zealand – Entrants in this year’s Ellerslie International Flower Show in Christchurch, New Zealand, designed and built rooftop gardens for hosting and entertaining. Landscaper designer Bayley LuuTomes of BLT Design (www.bltdesign.co.nz) in Wellington won Student of the Year in the Emerging Designs competition for his use of Hexis vinyl films in his piece, Living Art. Inspired by the artwork of Dutch painter Piet Mondrian, it features a glass bridge, colored glass pergola, and a moving mirror image from Metro Glasstech.