Fuel Outdoor Acquired by Van Wagner
“Van Wagner has dramatically strengthened its market position in Miami, entered the Dallas and Philadelphia markets, and bolstered its business in New York, San Francisco, and Chicago.”
Van Wagner Communications, the out-of-home media company, has acquired New York City-based Fuel Outdoor Holdings, which owns wall-mural advertising inventory in various cities nationwide, with major concentrations in New York, Dallas, and Miami; Fuel also has a 20-year municipal contract for street furniture advertising in Miami.
“Fuel brings both exceptional outdoor advertising assets and staff to Van Wagner,” says Richard M. Schaps, Van Wagner’s chairman and CEO. “Van Wagner will now offer brand marketers and advertisers the strongest and broadest array of high-end outdoor advertising products and services. As a result of this acquisition, Van Wagner has dramatically strengthened its market position in Miami, entered the Dallas and Philadelphia markets, and bolstered its business in New York, San Francisco, and Chicago, among other major hubs throughout the country.”
Mark H. Johnston, president of Van Wagner adds: “While we fully expect this acquisition to benefit our entire organization nationally, our dramatically strengthened presence in Miami will substantially benefit Van Wagner’s two Florida-based blimp and fixed wing banner-towing businesses – Van Wagner Airship Media and Van Wagner Aerial Media, respectively."
Fuel’s assets will be rebranded with the Van Wagner name, and key members of the former Fuel management and sales teams will remain with Van Wagner, the company indicates.
In September, Van Wagner acquired blimp advertising operator Lightship Group, including American Blimp Corp., which makes blimps for Lightship.
VAN WAGNER COMMUNICATIONS