Fujifilm North America Formed
New entity merges Fujifilm USA and Graphic Systems divisions.
Fujifilm has announced that effective January 1, 2010 it is creating a new organization, Fujifilm North America Corporation, which will merge Fujifilm USA and Fujifilm Graphic Systems USA.
Fujifilm USA is the former Fuji Photo Film USA, which is the sales and marketing group for photographic products and services, recording media, and motion-picture film. Fujifilm Graphic Systems is the former Enovation Graphic Systems, and is the distributor of graphic-arts products.
“The creation of this unified organization will enable us to build a stronger presence in the North American markets and realize greater collaboration between businesses,” says Ryutaro Hosoda, president of Fujifilm Holdings America Corporation. “Most important, it will allow us to serve our customers even more effectively and efficiently by taking full advantage of the skills and knowledge of our people.”
Fujifilm Canada will become a subsidiary of the new company as of April 1, 2010, the company reports.
Fujifilm North America will bring together five operating divisions: photo imaging products, including digital photo processing equipment and services supplying commercial and consumer customers; graphic systems products and services supplying the printing industry; consumer digital cameras; motion picture films; and the Canada Division (operating as Fujifilm Canada), which markets multiple Fujifilm products.
Fujifilm reports that this announcement does not affect the company’s Fujifilm Sericol or Fujifilm Dimatix divisions.