Gerber and 3M Plan Joint Marketing Program
'The Names You Know, The Products You Trust'
Gerber Scientific Products and 3M Commercial Graphics have plans for a joint marketing campaign entitled, "The Names You Know, the Products You Trust." The goal of the campaign is to strengthen the companies' position of leadership in the sign and graphics industries.
Gerber and 3M have been teaming up to bring innovations to the graphics industry for more than 20 years. In the early 1980s Gerber introduced its first vinyl-cutting system, the Signmaker? III, with 3M pressure-sensitive graphic films. In the early '90s it introduced the GERBER EDGE? thermal-transfer printing system with 3M? Scotchcal? Graphic Films. Now the two companies are teaming up again and preparing to make new co-branding product announcements. (Gerber Scientific Products: www.gspinc.com; 3M Commercial Graphics Division: www.scotchprintgraphics.com)