Getting Rambunctious with Output
i.M. Branded produces and installs graphics for Truck of the Year celebration.
The auto industry, it’s fair to say, rarely does anything in a small fashion. So when Ram Trucks decided to celebrate its Ram 1500 winning back-to-back Truck of the Year honors from Motor Trend magazine, it opted for this towering 145 x 155-foot building wrap on the side of its Chrysler Group headquarters in Auburn Hills, Michigan.
Featuring the front end of a Ram 1500 barreling across a truss bridge, the image was designed by The Richards Group, Ram Trucks’ ad agency. Rochester Hills, Michigan-based i.M. Branded (www.imbranded.com) produced the graphics using its HP Latex 850 printer, outputting onto Clear Focus perforated window film 65/35. i.M. Branded also installed the building wrap over a four-day period.