HP Launches New HP Latex 300 Printer Series

Company also debuts new HP Designjet Z-Series Production Printers.

Big Picture

HP has announced a new HP Latex 300 Printer Series of printers, as well as two new Designjet printer models.

The new HP Latex 300 Printer Series comprises three printers aimed at the small- to medium-sized print service provider, as well as sign shops and quick printers. All three models utilize HP 831 Latex Inks designed for scratch-resistant output, as well as the company’s HP Latex Optimizer, engineered to rapidly immobilize pigments on the surface of the print to allow for higher productivity, reports the company. All three Latex 300 models feature a CMYKcm inkset and a top resolution of 1200 dpi. The three new HP Latex 300 Series models include:

• The HP Latex 310 Printer: An entry-level 54-in. model, it features an SAi FlexiPrint HP Basic Edition RIP, front-media loading, and more. Top speed is 517 sq ft/hr (174 sq ft/hr Outdoor Plus Quality). A takeup reel is optional. List price: $16,449.

• The HP Latex 330 Printer: The 64-in. model is designed to handle larger, heavier media rolls, and is capable of printing at speeds up to 538 sq ft/hr (183 sq ft/hr Outdoor Plus Quality). It features the SAi FlexiPrint HP Basic Edition RIP and a takeup reel (standard). List price: $19,649.

• The HP Latex 360 Printer: A 64-in. model designed for higher volumes, it can print up to 978 sq ft/hr (248 sq ft/hr in Outdoor Plus Quality mode). It features an ink collector for porous textiles as well as automatic front-to-back registration for printing double-sided banners, takeup reel, and automatic cutter, plus an embedded X-Rite i1 spectrophotometer, Optical Media Advance Sensor, and custom substrate profiling. List price: $23,995.

The company’s new HP Designjet models include the HP Designjet Z6600 Production Printer and the HP Designjet Z6800 Photo Production Printer. These new models replace the 60-in. Designjet Z6200 printer (the 42-in. Z6200 is still available). Both new Designjetss are 60-in. printers designed for speed and production – they’re capable of hitting print speeds up to 1500 sq ft/hr (212 sq ft/hr in High Quality mode).

The Z6600 Production Printer features an inkset comprising CMY + a trio of blacks (light gray, matte black, and photo black), aimed at rich density and smooth transitions in black-and-white prints; it uses HP Vivid Photo pigment-based inks. Top resolution is 1200 x 2400 dpi. List price: $10,995, including automatic cutter and takeup reel. The Z6600 uses 30% less ink than the company’s Z6100, reports HP.

The Z6800 Photo Production Printer is an 8-color model that bolsters the above HP Vivid Photo inkset with a Chromatic Red and light cyan, broadening the color-gamut capabilities. An embedded X-Rite i1 spectrophotometer is standard; other features include: HP Double Swath Technology; HP Optical Media Advance Sensor; a 320-GB hard disk; and more. Top resolution is 1200 x 2400 dpi. List price: $16,495.



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