Interior décor opens the door for a world of digital print opportunities.
So often print service providers focus on exteriors: window graphics, banners, and building wraps. But what about interiors? Walls, floors, furniture, and doors are blank canvases just waiting for digital print to add some oomph. Smithers Pira’s “The Future of Decorative Print to 2023” report posits that the wallpaper/wallcovering, direct-printed objects, and flooring/furniture laminates segment is currently valued at $18.9 billion and is projected to reach $22.5 billion in 2023.
PSPs that confine themselves to the traditional signage and graphics market have great reason to consider expanding into this emerging sector: Global production of printed textiles is projected to reach 396.1 billion square feet by 2024 and the digitally printed wallpaper market is expected to grow at a CAGR of 25 percent, reaching a value of $7.74 billion by 2023 (increasing from $2.53 billion in 2018). “Unquestionably, interior décor offers a lucrative growth potential for owners of hybrid inkjet technology capable of printing on textiles as well as rigid surfaces,” reads a FESPA report. The following projects showcase a smattering of interior décor and textile applications, highlighting just a few ways digital print for interiors is disrupting the home and office décor markets.