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IPA Offers Seminars on Strategic Solution Selling

Three-part webinar series designed to help companies sell more effectively.

Big Picture

IPA, the Association of Graphic Solutions Providers, has announced a three-part webinar series on 'Strategic Solution Selling,' designed to help companies reposition their sales force to sell more effectively and 'to transition from selling commodities to offering strategic solutions.'

IPA's solution selling experts from Caslon and Associates will share tips on solution selling and how to apply the latest consultative selling techniques. Part I includes an overview of the types of applications and solutions being sold, where the opportunities are, and the first stage in the process. Part II goes in-depth on the most critical part of the sales process: how to conduct a successful needs analysis and how to quantify the value of your solution. In Part III attendees will learn how to successfully present and close deals, and how to ensure success after the sale.

The webinar takes place February 21 (part I), February 28 (part II), and March 7 (part III). Recorded webinars on CD are also available.

Price: $155 per session, or $379 for the three-part series.


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