It’s a Small World After All

LAgraphico helps Southwest Airlines promote its frequent-flyer program.

Big Picture

LAgraphico partnered with direct marketing agency Wunderman ( and Southwest Airlines to produce an immersive experience that promotes the rebranding of the airline’s Rapid Rewards frequent-flyer program.

The Southwest “cube” measures 6-foot square and features rotating signage on top (making it approximately 9-feet tall). Lit inside, the diorama depicts a stylized map of the United States, with famous landmarks to indicate some of the cities that Southwest Airlines serves: the Empire State Building for New York City, the Alamo for San Antonio, Wrigley Field in Chicago, the Golden Gate Bridge in San Francisco, etc.

LAgraphico worked with Wunderman to help develop and execute the project’s electrical, lighting, and video content. The diorama elements were created by a third party, each piece handpainted, and then assembled to complete the cube. The cube is designed so that its corner caps slide off and the acrylic slides out for ease of serviceability in the field. The exterior graphics were produced using LAgraphico’s 64-inch Epson Stylus Pro 11880 printer.

LAgraphico’s logistics team coordinated with the US Transportation Security Administration for installation in airports across the country.


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