Kings-Sized Visibility

Ferrari Color utilizes its Durst Rho 160R UV for this new brand campaign for the NBA's Sacramento Kings.

Big Picture

To promote its upcoming season, the Sacramento Kings NBA basketball team wanted to showcase its new brand campaign, “Here We Rise,” in a highly visible location. The answer: the California State Teachers’ Retirement System (CalSTRS) building – a new facility that serves as a gateway to Sacramento and is visible from downtown and to drivers on Interstate 5 – plus a 65 x 175-foot building wrap.

Ferrari Color handled the output here, utilizing its Durst Rho 160R UV with Caldera GrandRIP+ and 3M inks onto Clear Focus SuperVue exterior mount perf film. Six hundred tiles in all, cut on a Zund 3XL-3000 using icut. Ferrari also coordinated the installation, done by the CalSTRS crew. The installation of the wrap served as the backdrop for a news conference at the site.



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