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Kodak Names Marketing Team for Graphic Communications Group

Goal is to establish a unified Kodak brand

Big Picture
Eastman Kodak Company's Graphic Communications Group (GCG) has named its new marketing team. The GCG comprises Encad, NexPress Solutions, and Kodak Versamark, and also manages Kodak's interest in Kodak Polychrome Graphics, a 50-50 joint venture with Sun Chemical.

The new GCG marketing team includes:

--Christopher Payne, director of product planning and strategy;

--Eileen McMahon, market planning manager;

--Mark Weber, group director of alliances and acquisitions;

--Paula Balik, segment manager, in-plant printing;

--Andre Hill, segment manager, corporate data centers and service bureaus;

--Charles Hura, segment manager, digital services;

--Cheryl Nelan, segment manager, commercial printing;

--Anthony Sanzio, marketing communications director; and

--Anne Wakeman, market intelligence manager.

The team will report to Barbara A. Pellow, the GCG's chief marketing officer and vice president.

"The mission of the marketing organization is to establish a unified Kodak brand in the graphic-communications industry," says Pellow. "This team will provide the leadership necessary to implement the initiatives that are essential to our growth strategy." (Kodak: www.kodak.com)

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