Look Out for Pop-Ups in Outdoor Ads

A 3D inflatable adds an element of fun to billboard

Big Picture

To promote the Game Boy Advance version of the "Donkey Kong Country" game, Nintendo added this 30-ft inflatable Donkey Kong figure to its 2400-sq ft billboard on the Atrium Media Tower in Toronto's Dundas Square. The 235-ft Atrium Media Tower structure is Canada's equivalent to New York's Times Square and is close to many of Toronto's top businesses and tourist and entertainment attractions.

"We thought a 3D Donkey Kong climbing the building was neat--a cute way of getting the message across," says Ron Bertram Nintendo Canada's vice president and general manager. (Clear Channel: www.clearchannel.com).

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