Metalfrio Solutions S.A.: Digitally Printed Refrigerator Wraps in Brazil
Plus, more wide-format stories from around the globe.
1. Brazil│Metalfrio Solutions S.A., a Brazilian corporation that’s one of the world’s largest manufacturers of plug-in commercial refrigeration equipment, uses a Durst Rho 1000 to print onto the sides, doors, back-lights, and tops of its coolers. The graphics of the customer’s logo is directly printed onto the steel sheet and then finished with liquid lamination.
2. London │2h3D Ltd. (www.2h3d.co.uk) based in the UK specializes in providing scan data to film and TV productions. For the recent zombie apocalypse film, “World War Z,” 2h3D used its Artec 3D scanners to digitize weapons, multiple baggage items for the plane crash scene, as well as actors and their costumes.
3. Mississippi│Mossy Oak, the national outdoor brand specializing in camouflage prints, wanted to launch the very first camo pattern into space. And what better time to do it then during its very own launch of the Shadow Grass Blades, the company’s newest camo pattern. The device that was sent into space was covered in printed vinyl via Meteor Print (www.meteorprint.com) through its exclusive partnership with Mossy Oak (Mossy Oak Graphics). Mounted cameras captured the two-hour, 18-mile journey into the atmosphere, where the material encountered a temperature change of approximately 140 degrees. The device landed about 30 miles from the launch site with no damage to the graphics.
4. Dublin│Coca-Cola Ireland teamed up with Mediacom and Kinetic, out-of-home media planning and buying specialists, for “Share a Coke,” a campaign that replaces the brand’s script on 500-ml bottles with the most popular names in Ireland and Northern Ireland. The latest ads – revealing the 100 newest names – have been placed on billboards, buses, bus shelters, and more throughout Dublin.
5. Bangkok │Pasith Rathjarupong, founder of Kiss Me Doll, made the move from selling a collection of knitted teddy bears and key rings to selling digitally printed scarves with fairy tale motifs. The scarves are made from a specially woven combination of cotton and spandex, and can double as a dress, a muumuu, and even a headband due to their size (available in 2-, 3-, and 6-foot widths).