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Motorsports Designs Acquires Corporate Image Motorsports

Adds local contact and service to Charlotte racing market.

Big Picture

Motorsports Designs of High Point, NC, the provider of racing graphics for NASCAR teams, has acquired the assets of Corporate Image Motorsports of Concord, NC, which supplies racing graphics for the Busch Series and Craftsman Truck Series teams. Frank Bolter, Corporate Image??"??"??s founder, will join Motorsports Designs and focus his efforts on servicing and expanding the customer base.

??"????This acquisition will give us a new Concord location that is only 5 minutes away from several of our largest customers, as well as a new partner??"??"?who is well connected in racing circles,??"??"? says John McKenzie, CEO of Motorsports Designs. ??"????We will be able to provide local contact and services to our many customers and prospects in the Charlotte racing market, and the production capabilities at the Concord location will increase ??"??"? from the added support that Motorsports Designs and its affiliated company, Vomela Specialty Company will provide. Customers will reap immediate benefits from this acquisition.??"??"?

??"????This combination makes a lot of sense for our customers,??"??"? says Bolter. ??"????The reputation of Motorsports Designs in the racing industry along with the expertise and resources of both Motorsports Designs and Vomela will allow us to better serve the racing community, its sponsors, and commercial customers.??"??"?

An affiliate of Vomela Specialty Company of St. Paul, MN, Motorsports Designs bills itself as ??"????the nation??"??"??s leading provider of racing graphics.??"??"? Graphics for NASCAR, Indy and other race teams account for approximately 70% of sales, with 30% coming from fleet and commercial accounts.

Privately held Vomela Specialty Company, with revenues in excess of $75 million, is a large producer of screen-printed and digitally printed vinyl graphics. Founded in 1947, the company produces graphics for the recreational vehicle, fleet, retail, and racing markets from its six manufacturing facilities in Minnesota, Michigan, Indiana and southern California. Vomela also has several sales and design offices across the US. It acquired Motorsports Designs in mid-2006.



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