New Book to Address Critical Business Concerns for Print Providers

Authored by Ferrari Color’s Marty McGhie, book available in March.

Big Picture

Looking for the best collection of business and management advice for your print operation?

In March, Business + Management for Digital Print Providers + Sign Shops, the new book by Marty McGhie, will be released by ST Books, a division of ST Media Group International (parent company to The Big Picture).

McGhie – VP finance/operations for Ferrari Color ( in Salt Lake City, and a regular columnist for The Big Picture – addresses all of the main areas of shop concern: from general management and financial management, to sales, marketing, production, and human resources.

Compiled from more than 60 columns and articles that have appeared over the years, the book hits on:
• Staying competitive in today’s market;
• Crafting a strategic corporate plan;
• Expanding from a small to a large company;
• Mastering cash flow;
• Retaining and rewarding good employees;
• Transferring business ownership;
• And many other critical subjects.

The book will be available in March via the ST Bookstore; it will make its debut at the upcoming ISA Sign Expo in Orlando, March 22-24. Price: $19.95.


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