New Book on Personalized Printing from RIT
Identifies best practices, showcases a variety of business models.
The second volume in the RIT Printing Industry Center Series, this new volume documents the current use of personalization and custom communication, while identifying best practices, best prospects, and a variety of business models for delivering value to clients.
"? The Power of Personalization;
"? The State of Data-Driven Communications;
"? IT Requirements;
"? Matching Digital Printing Infrastructure to Market Focus;
"? Creating the Right Business Strategy and System;
"? Measuring Success; and
"? The Intelligent Use of Data-Driven Print.
Most chapters include one or more case studies.
Price: $18. Pages: 192.
RIT CARY GRAPHIC ARTS PRESS