New Direction

Direct to substrate opens the door for printing on wood, metal, glass, and more.

Everyone is looking for an edge, from the mom-and-pop banner shop down the street to the print conglomerate with five locations nationwide. So, how do you stand out? One solution: direct-to-substrate printing. It supports creativity and customization, two major components of the wide-format print industry today.

Printing directly onto a media – instead of onto vinyl or paper that will then be adhered to another substrate, like a window graphic on a glass door – saves print service providers time and money by eliminating fabrication steps and mounting materials. Printing to a solid substrate, such as wood, glass, metal, foamboard, or acrylic, can also increase longevity while reducing the possibility of cracking or peeling that can occur with some flexible media. 

The most compelling reason to utilize direct-to-substrate printing is that the process can add dimension and visual flair to traditional displays. The PSPs featured here prove that. Read on to see how the following projects include a blend of components and printing methods, but use direct-to-substrate printing to add that extra punch.

Explore direct-to-substrate graphics in Big Picture's May 2018 "New Direction" feature.

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