New Signage Resources for Businesses
ISA partners with US Chamber of Commerce.
Divided into eight distinct sections, "Signage: Your Voice on the Street"? explores a variety of topic areas, from the value of signs to dealing with local sign codes. The sections include: "Signs: The Bottom Line,"? "Signs as Marketing,"? " The Right Sign for Your Business,"? "How to Choose a Sign Company,"? "Financing a Sign,"? "Your Legal Rights,"? " Applying for a Permit,"? and "Obtaining a Variance."?
"The ISA-Chamber collaboration is another example of the association"?s efforts to reach out to businesses that are not already familiar with the sign industry,"? says Lori Anderson, ISA president and CEO. "As the trade organization representing the on-premise signage industry, it"?s our responsibility to educate business owners of the important role signs play in their success."?
The ISA signage toolkit can be found at: www.uschamber.com/sb/marketing/signage.