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New Video Promotes Graphic Communications Careers

Kodak teams with Education Summit of the Print and Graphics Scholarship Foundation.

Big Picture

A new video titled "The Pathway to Prosperity, Choosing a Career in the Graphic Communication Industry," is designed to promote the advantages of a career in the graphic arts. The nine-minute video, jointly produced by Kodak’s Graphic Communications Group and the Print and Graphics Scholarship Foundation (PGSF), features "Ben Franklin" (played by well known Franklin character actor Ralph Archbold) and Jeff Hayzlett, chief business development officer and vice president, Eastman Kodak. The video provides an entertaining overview of the graphic arts as a high tech, fast paced, modern industry-in stark contrast to the industry of Ben Franklin’s days; iIn his conversation with Franklin, Hayzlett contrasts the graphic communications industry of today with the printing industry of the 1700s.

"Our shared mission, along with Kodak and the Pint and Graphics Scholarship Foundation, is to change the perception of the graphic communication industry," says Raymond J. Prince, NAPL vice president and senior consultant, operations management. "Today’s mix of technology, craft and communication skills requires bright, talented people. We hope that by educating people about the exciting opportunities in this market, we will spark interest and bring a host of new talent into our industry."

Approximately 150 DVDs were distributed at the 2008 Graph Expo event during PGSF’s Third Education Summit for the Graphic Arts. The group also will distribute the video to junior and senior high schools, college students, parents, tour groups at printing companies, and local school boards. The video can also be viewed online, at: http://jonathanghent.growyourbiz.kodak.com/default.asp?item=2285438.



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