How to Captivate Consumers

Out-of-home campaigns for consumer goods and services get creative.

Fifteen OOH campaigns received 2018 OAAA OBIE Award nods, with billboards featuring pirate hooks and irregular shapes rising to the top. 


Bronze OBIE Winners


The UnTattoo Parlor "Man's Back"
Creative Agency: The Great Society
Advertiser: The UnTattoo Parlor

untattoo obie wide-format

 

Always In Your Corner
Creative Agency: Copacino+Fujikado
Advertiser: Premera Blue Cross

billboard wide-format

Finalists


Bingo
Creative Agency: Adams+Fairway
Advertiser: Ashton Senior Living

wide-format billboard

 

Keep What You Do at Home Private
Creative Agency: Adams+Fairway
Advertiser: Budget Blinds

wide format OAAA OBIE

 

Make 'Em Rise
Creative Agency: Outfront Studios
Advertiser: Chattahoochee Plastic Surgery

wide format OAAA OBIE

 

Roy Lichtenstein, Red and White Brushstrokes for the Post-War and Contemporary Art Evening Sale
Creative Agency: Christie's
Advertiser: Christie's

wide format OAAA OBIE

 

Tai Boxing and Cycling Class
Creative Agency: Adams+Fairway
Advertiser: Crunch Fitness

Upgrading or Downsizing Icons 
Creative Agency: Adams+Fairway
Advertiser: Jeff Cook Real Estate 

Hunting Countdown
Creative Agency: Adams+Fairway
Advertiser: La Crosse Archery

Taste. Not Tar.
Creative Agency: Laneterralever
Advertiser: Mt Baker Vapor

Pirate Hook
Creative Agency: Walz Tetrick Advertising
Advertiser: Park University

wide format OAAA OBIE

 

Steve's Punny Bulletins
Creative Agency: Adams+Fairway
Advertiser: Steve's Flowers

The Sunny Plumber
Creative Agency: Clear Channel Outdoor
Advertiser: The Sunny Plumber

wide format OAAA OBIE

 

50 Million Trees
Creative Agency: Copacino+Fujikado
Advertiser: WA Forest Protection Association

wide format OAAA OBIE

YMCA Gala Kiosk Campaign
Creative Agency: Extra Credit Projects
Advertiser: YMCA of Greater Grand Rapids

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