Out of Context(ual)
Digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category.
July 17, 2018
The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE "Eclipse Live Feed" campaign and Maryland Science Center's finalist work, "Science Center Eclipse 2017 Digital Campaign." Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home.
Silver OBIE Winners
Adam Ruins the Real World
Creative Agency: Work In Progress Boulder, CO
Advertiser: truTV
United Dynamic Taxi Top
Creative Agency: Kinetic Worldwide
Advertiser: United Airlines
Bronze OBIE Winners
Eclipse Live Feed
Creative Agency: Adams+Fairway
Advertiser: Adams+Fairway
Visible Distance / Second Sight
Creative Agency: Unknown
Advertiser: Unknown
Miller Lite NFL Alliance Support
Creative Agency: Kinetic Worldwide
Advertiser: MillerCoors
Weed Week: Coachella Aerial Banner
Creative Agency: Viceland
Advertiser: Viceland
Finalists
Science Center Eclipse 2017 Digital Campaign
Creative Agency: Clear Channel Outdoor DC/Baltimore
Advertiser: Maryland Science Center
Static and Digital Hiring Countdown
Creative Agency: Adams+Fairway
Advertiser: Mercedes Benz Vans
Baywatch Movie Winter Weather Triggered Campaign
Creative Agency: BLT Communications
Advertiser: Paramount Pictures
Stay tuned for more award-winning out-of-home advertising.
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