Out of Context(ual)

Digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category.

July 17, 2018

The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE "Eclipse Live Feed" campaign and Maryland Science Center's finalist work, "Science Center Eclipse 2017 Digital Campaign." Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home.

Silver OBIE Winners

Adam Ruins the Real World
Creative Agency: Work In Progress Boulder, CO
Advertiser: truTV

United Dynamic Taxi Top
Creative Agency: Kinetic Worldwide
Advertiser: United Airlines

united

Bronze OBIE Winners

Eclipse Live Feed
Creative Agency: Adams+Fairway
Advertiser: Adams+Fairway

Visible Distance / Second Sight
Creative Agency: Unknown
Advertiser: Unknown

Miller Lite NFL Alliance Support
Creative Agency: Kinetic Worldwide
Advertiser: MillerCoors

Weed Week: Coachella Aerial Banner
Creative Agency: Viceland
Advertiser: Viceland

Finalists

Science Center Eclipse 2017 Digital Campaign
Creative Agency: Clear Channel Outdoor DC/Baltimore
Advertiser: Maryland Science Center

Static and Digital Hiring Countdown
Creative Agency: Adams+Fairway
Advertiser: Mercedes Benz Vans

Baywatch Movie Winter Weather Triggered Campaign
Creative Agency: BLT Communications
Advertiser: Paramount Pictures

Stay tuned for more award-winning out-of-home advertising.

View more from this Big Picture issue

Tags

Outdoor Advertising