Out of Context(ual)

Digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category.

The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE "Eclipse Live Feed" campaign and Maryland Science Center's finalist work, "Science Center Eclipse 2017 Digital Campaign." Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home.

Silver OBIE Winners

Adam Ruins the Real World
Creative Agency: Work In Progress Boulder, CO
Advertiser: truTV


United Dynamic Taxi Top
Creative Agency: Kinetic Worldwide
Advertiser: United Airlines




Bronze OBIE Winners

Eclipse Live Feed
Creative Agency: Adams+Fairway
Advertiser: Adams+Fairway


Visible Distance / Second Sight
Creative Agency: Unknown
Advertiser: Unknown


Miller Lite NFL Alliance Support
Creative Agency: Kinetic Worldwide
Advertiser: MillerCoors

Weed Week: Coachella Aerial Banner
Creative Agency: Viceland
Advertiser: Viceland


Science Center Eclipse 2017 Digital Campaign
Creative Agency: Clear Channel Outdoor DC/Baltimore
Advertiser: Maryland Science Center

Static and Digital Hiring Countdown
Creative Agency: Adams+Fairway
Advertiser: Mercedes Benz Vans

Baywatch Movie Winter Weather Triggered Campaign
Creative Agency: BLT Communications
Advertiser: Paramount Pictures

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