Experience OOH

Experiential out-of-home ads come to life.

From retail shopping to website browsing, consumers are always seeking new and exciting experiences. The same goes for out-of-home advertising, and the 2018 OBIE Awards Experiential category gives accolades to OOH campaigns that seamlessly blend ad content with consumer experience.


Gold OBIE Winners


The Neibolt House Experience
Creative Agencies: Grandesign, Outdoor Media Group, and Warner Bros Pictures
Advertiser: Warner Bros Pictures

Silver OBIE Winners


This Is Us “Share Your Moment”
Creative Agency: Kinetic Worldwide
Advertiser: NBC

Infinity Screen
Creative Agency: Starcom
Advertiser: Samsung

Fall Colors
Creative Agency: Laughlin Constable
Advertiser: Wisconsin Department of Tourism

Finalists


A Night With My Ex: The Ex-hibition
Creative Agency: Civic Entertainment Group and 360i
Advertiser: Bravo Media

wide-format bravo

Hulu Black Friday Lounge
Creative Agency: Rapport LA and Universal McCann
Advertiser: Hulu

Watch What Happens Live: Plead the 5th Truck
Creative Agency: Awestruck Marketing Group and 360i
Advertiser: Bravo Media

wide-format bravo 1

Star Wars: The Last Jedi Half Time Takeover Trailer Debut
Creative Agency: Walt Disney Studios Creative Marketing
Advertiser: Walt Disney Studios Pictures

View more from this Big Picture issue