OCB's Vehicles Visually Deliver a Message

Rely on us and it's gonna be a bright, sunshiny day

Big Picture

OCB Reprographics in Southern California provides a broad range of imaging services for clients including architects, engineers, attorneys, and graphic designers including digital publishing, large-format color printing, color copying, mounting, and laminating. To brighten up its company image, OCB Reprographics redesigned the graphics on its fleet of 108 courier cars, trucks, and vans to the yellow body with rainbow graphics seen here.

"Our vehicles have long been an effective communication tool in creating name recognition for us," says company CEO Chuck Hayes. Twenty years ago, he suggested lettering the company name, phone number and list of services on the company's white trucks and economy trucks to build awareness of OCB as the vehicles made deliveries throughout Orange and San Diego counties. "People who don't even know what a reprographics company is know our company name from seeing our cars plying the streets and freeways," says Hayes.

While catching the attention of thousands of freeway commuters, the flashy graphics will also visually underscore the fact that OCB understands the value of style in professional presentations.

OCB is on the right road to establishing a successful image, says Mark Shyres, a marketing consultant based in Laguna Beach, CA. "Vehicle graphics have been around for a number of years and continue to be a cost-effective way to get your marketing message out." (OCB Reprographics: www.ocbinc.com)

View more from this Big Picture issue