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Panasonic and Olympus Jointly Announce Lumix DMC-L1

First collaboration effort is 7.5-Mpxl digital SLR

Big Picture

Showcasing its digital-SLR technology, Panasonic has announcing the development and showing of a prototype of its first digital SLR camera, the Lumix DMC-L1, created in conjunction with Olympus. The two companies had announced they would jointly develop digital SLR technologies and components in early 2005. Earlier this year, Olympus introduced its new Evolt E-330, which also resulted from this agreement.

The DMC-L1 will be a 7.5-Mpxl camera that features: a full-time live-view function through its 2.5-in. high-resolution LCD viewfinder; a Supersonic Wave Filter dust-reduction system; and a Venus Engine III LSI for superior color reproduction and smoother images. It also has an old-fashioned aperture ring and a film- SLR-like shutter-speed dial.

The camera complies with the Four Thirds System standard for interchangeable- lens-type digital SLRs. At PMA earlier this year, the camera was shown with a Leica D Vario- Elmarit 14-50mm/F2.8-3.5 ASPH lens"? the first Leica lens developed exclusively for digital SLRs. The lens incorporates Mega OIS, an image-stabilization system that makes it possible to shoot in low-lit or macro-shooting situations without a tripod.

Compatible with SD memory cards as well as the upcoming SDHC memory cards, the DMC-L1 is expected to ship later this year. A price has yet to be announced.

PANASONIC
www.panasonic.com

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