Pantone Debuts 125 Specialty Colors
New metallics and pastels are released.
The Metallic Formula Guide now contains 301 dazzling colors on coated stock. Each of the chromatically arranged colors is displayed along with its unique Pantone Number and ink-mixing formulation. The corresponding Chips Book provides tear-out chips for accurate color specification.
The Pastel Formula Guide features a full range of soft and subtle colors not found in the lighter shades of the Pantone Matching System. The 154 pastel colors are chromatically arranged and available in a fan-guide format along with their Pantone Number and ink formula, or in book format with tear-out chips to ensure accurate color specification. The Pastel Formula Guide and Chips Book are both printed on coated and uncoated stock to show how different papers affect color appearance.
Also a factor in the new color guides, Pantone reports: The guides are being produced on the company's customized KBA printing press, which features integrated color-measurement controls to reproduce color with even greater consistency and tighter tolerances.
"Designers are incorporating more specialty colors into their designs--especially metallic colors," says Doris Brown, vice president of marketing for Pantone. "Without them it would be impossible to reproduce the true luster and sleek shine of a new sports car or the pale rosy blush of a peach. The new metallic and pastel guides offer designers hundreds of new color choices."
Suggested retail prices: Metallic Formula Guide coated, $69; Metallic Chips Book coated, $169' four-pack of Metallic Chips pages , $24. Pastel Formula Guide, coated and uncoated, $69; Pastel Chips Book coated/uncoated, $169; four-pack of Pastel Chips pages, $24. PANTONE www.pantone.com